An extremely valuable marketing asset is a brand story. A truthful, transparent, authentic brand story that aligns with your company’s values and culture, engages customers and employees – therefore building loyalty.

The digital landscape that we now socialize in means brand storytelling is even more prominent, people openly share their thoughts, experiences and reviews about brands – good or bad these views and opinions become part of your brand story.

Rose & Wolf believes a brand story is also a brand’s guiding principles, it is the blood line and belief system that runs through your entire organization. Rose & Wolf are advocates of an engaged workforce that is inspired around a common vision, strategy, culture, and brand promise – a brand story!

What’s Rose & Wolf’s Brand Story?

I’m going to start Rose & Wolf’s story from the very beginning – the founder, that’s me, had to get over a problem before we helped businesses with theirs. The issue was having the courage to leave full time employment and believe that I would succeed in a competitive market. I knew my marketing knowledge and skills saw organizations thrive and people blossom, but I was unsure how I was going to capitalize on what is already a saturated market. What was my secret sauce, my unique selling proposition (USP)?

Who’d have thought that it would take me to meet the Wolf in Rose & Wolf, thousands of miles away in Chicago to give me the confidence to sell what really makes me tick – using marketing strategy and techniques to improve organizational growth, but at the same time make people brilliant. I love people, seeing them learn and succeed is a gift that keeps on giving!

Rose & Wolf is a marketing consultancy that offers strategy and tools to fast growing small to medium enterprises with the mission to make their people grow, as well as their organization. We empower your internal teams with techniques, processes and technology to implement a marketing strategy successfully or we use our network of freelancers (people) to support all budgets and learning needs.

As a newly launched business this year in the USA, Rose & Wolf understands the importance of resource flexibility, lead generation, learning development and networking. Our new website and blog can be found at rose-wolf.com, sign up to our mailing list and follow us on LinkedIn and Instagram to share your thoughts and opinions on all things Rose & Wolf.